The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

How does the cloud support business continuity?

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]

How dashboards can help your business grow

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various channels. Whether their purpose […]

How video conferencing benefits the modern workplace

In order to maintain productivity during the coronavirus pandemic, many Ohio businesses were forced to find creative solutions to the challenges brought on by social distancing and work from home arrangements. One of the most significant breakthroughs came in the form of video conferencing, and it has worked so well for many companies that it has changed the way they conduct business altogether.

Why you should use a UPS for network hardware

Power outages are a major inconvenience to businesses. Even a few hours without electricity can lead to thousands of dollars in lost productivity and revenue. Fortunately, there’s something businesses like yours can do to reduce the effects of power outages, and that’s using an uninterrupted power supply (UPS) for your computers and networking equipment. Read […]