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Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

Why two-factor and two-step authentication matter

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

What’s new with MS Excel 2021 for Windows?

Microsoft Excel is a powerhouse in data management and analysis. With each new release, it becomes even more powerful. The latest version, Excel 2021 for Windows, includes many new features and functions that will make your life easier. Here’s how to make the most of them. Features exclusive to Excel 2021 for Microsoft 365 The […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

Why your business needs an IT security audit

Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently. However, as companies build their online infrastructure, they open themselves up to various cyberthreats that can adversely […]

Theft of service: The dark side of VoIP

Businesses that use Voice over Internet Protocol (VoIP) phone systems are at risk of theft of service, one of the most common types of VoIP fraud. Theft of service can impact an organization’s VoIP network in several ways, including decreased call quality and increased costs. Here’s what businesses should know about VoIP theft of service […]

Microsoft Office Delve is useful for SMBs

Microsoft 365 is a cloud-based productivity suite used by many small- and medium-sized businesses (SMBs). It comes in a wide variety of subscription plans, making it a popular choice for businesses. However, users have expressed some security concerns about storing and accessing data on this platform. Microsoft addresses this issue with Office Delve. What is […]